Superbrands

Well my organisation is again a Superbrand (for the fifth time).

When we think about the notion of a brand, we often confuse it with the visual identity; logo and style. However in the true nature of a brand, it is all about what the perception of the product, organisation or service is. As Jay Ehret says “It is the emotional and psychological relationship you have with your customers”.

So what emotions, thoughts, ideas are conjured up when you look at some of the examples of the brand above. If you have had no connection with the organisation before, you will probably have very little to say about it, other than perhaps recognising the artistry involved.

However if you have every had the joy of connecting with Warwick Business School, I hope you see these alternive logos as a creative and dynamic way of representing the true spirit or nature of the School; entrepreneurial, creating inspired and interesting individuals, looking at things differently.

Whether you like the individual logo styles or not, you must agree that the very creation of them is in an effort to live out the true brand of the organisation.

I would be really interested to hear what you think – let me know.

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It’s a start…

Well here we go – the start of my journey into blogging – sharing what is going on in my head, my world.

I have resisted starting a blog in the past, maybe a little out of fear of never having anything to say; becoming too introspective, or just not having anything original to say – a small whisper in an overcrowded room.

But doesn’t everyone have that thought to begin with? Don’t most people start blogging as a way to make sense of their lives, to have a say, to make themselves heard? It’s about joining the conversation.

As Susan Jeffers says “Feel the fear and do it anyway”.

And so what do I hope to achieve with this exercise? What have I got to say? I am going to talk about what I know best, what I am involved in every day; engaging with my customers, listening to what they are telling me and each other, and using that information to provide a better service and delight them right back.

I believe in excellence in everything, striving for the best rather than the adequate. But this attitude isn’t created overnight; it takes practise. As Aristotle said so wisely, ‘Quality is not an act, it is a habit’.

Through these blogs, I hope to celebrate examples of excellent customer service, stakeholder engagement, brand management, marketing, communication and design, whilst also learning from the worst.

This is a journey I am embarking on – opening my eyes to what is around me and applying the learning to my own practice. I do hope you will join me on this process of personal development.