Faced with a crisis in your industry, what is your first thought?
A friend of mine sent me an interesting example this week of how one a piece of simple creativity can turn a crisis into an opportunity.
This one is courtesy of the Food Network who sent their subscribers the following email on Wednesday January 16th, 2013:
116 Homemade Burger
Say ‘neigh’ to shop-bought burgers and make your own at home. Whether beef, chicken or pork takes your fancy, layer between crisp salad, gooey cheese and a lightly-toasted bun
See our 116 burger recipes…
Out of context this won’t really be appreciated however if I tell you that this was the same week as it emerged that horse meat and horse DNA had been found in frozen beef burgers stocked by a number of leading supermarket chains, you will then appreciate the timing of this little nugget.
- Tesco beef burgers found to contain 29% horse meat (telegraph.co.uk)
- Top 10 jokes about horse burgers following Tesco revelation (metro.co.uk)